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Innovative ideas to grow your business


New website coming soon!

"You can do great things on your own, but you can do amazing things with the right people in your corner."

— Gordie Bufton (The Connection Effect)





Support start-ups and SMEs review their options, and come up with a comprehensive strategic action plan to achieve the business goals. Key focus area is in marketing strategy, generating an abundance of ideas, to help you determine which channels are most relevant for your business. 



The biggest challenge for business owners is the implementation of the strategy.

"Ideas are the easy part, execution is EVERYTHING" - Jeff Bezos, Founder of Amazon.

Often organisations are stretched for resources and hands-on expertise or simply knowing where to find the right people to make things happen.  Get support with set-up, activation, and project management. Let's make it happen!



Business Mentors are often identified as one of the key elements of success by top entrepreneurs.

Drawing on experience, mentoring enables you to broaden your perspective and work through all the options available, working with your strengths, skills and available resources to determine your next steps. Nothing is more effective than mentoring to spark inspiration and fuel motivation. 


Marketing // Digital Marketing // Brading // Technology Applications// eCommerce// Business Improvement// Low-Cost Solutions - websites, social media, human resources // Advisory Boards


"Novinka" translates from Russian as "something new" - new concepts, new ideas, new events, new opportunities.


Do you need help with your business? The chances are yes!

Unlike large organisations that engage a Board of Directors, advisors and consultants

to help formulate and guide the company strategy, small business owners often

try to figure it out on their own. They don't know what they don't know, likely 

limiting their potential.

Novinka's Principal Consultant  - Katya Ellis,  is very passionate about small

businesses adopting 'big-business thinking'. Katya has been working with Start-ups
and SMEs as a business advisor since 2007. Helping thousands of businesses

strategy, acumen and implementation. 

Katya has also been involved in a number of businesses and 

entrepreneurial ventures, including wholesale agency, product design and 

manufacture, fashion marketing agency and brick 'n mortar and eCommerce retail,
and has worked as
an event producer for local and international events including

New York Fashion Week. Katya spent half a decade working in government and

industry liaison, marketing, communication and outreach for technology companies,

venture capital firms and research institutes.

She is a non-executive director on a number of Company and advisory boards, and since 2016 has been a grants assessor for the City of Melbourne for digital adaptation, entrepreneur and business events grants. Katya also teaches Digital Marketing at RMIT, has guest lectured on business at the Australian Institute of Music, and facilitates and lectures training courses including Social Media Management for local councils.


Business Mentor with SBMS, since 2015, view her profile here, and for Victorian Chamber of Commerce since 2020.

Guaranteed to provided best-in-class business solutions and advice, at small-business-friendly rates. We fully understand the financial challenges faced by businesses and ensure that your investment in our service and advice will be the best investment you will ever make in your business.

Open your mind to new opportunities!  Free 15min consultation - Book now



Since 2007 Katya has worked with thousands of clients,
on business strategy, marketing, system implementation
and project management.

Clients include:
University of Melbourne
City of Melbourne
Australian Fashion Film Awards
Australian Horse Industries Council
Starfish Ventures
Graeme Clark Oration
Platinum Fashion Agency




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Katya Ellis 

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